Telephone Surveys
Telephone Surveys gather quantitative information from relatively large samples, and remain the primary quantitative data collection method. Telephone surveys can be used for many purposes, including:
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Testing or tracking brand awareness or image
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Evaluating advertising recall and reach
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Political polling
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Feasibility studies
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Customer satisfaction surveys
Example costs for full-service telephone surveys (all general population samples):
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200 surveys, average 6 minutes in length: $7,800
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400 surveys, average 8 minutes in length: $13,000
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600 surveys, average 10 minutes in length: $ 19,500
Factors that can impact the cost for telephone survey projects:
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Sample size
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Sample makeup (general population or targeted)
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Survey length
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Multiple open-ended questions requiring manual coding
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Non-standard quotas (age, gender, etc.)
