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Answers Newsletter

In this issue...

New Newsletter Name:
WestGroup Research Answers questions our clients ask with creative research solutions designed to obtain "answers" in the most cost effective manner possible. So, we've changed our newsletter name to reflect what we do — provide ANSWERS.

Analyze This:
An Overview of Multiple Regression, Perceptual Maps and Conjoint Analysis.

Research 101:
Market Research for the Financially Challenged.

IVR: Interactive Voice Response
Collect data 24 hours a day without the expense of interviewers.

Assuring Quality in Telephone Surveys
How WestGroup consistently delivers high quality telephone interviewing research services.

Perception Analyzer Demonstration March 20, 2001
See for yourself how our latest and greatest market research tool can help you.

What's Happening?
Notes and news from WestGroup Research.

FEBRUARY 2001 Answers:
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