IVR - Interactive Voice Response

By Darin Rogers

Yep, we've added another research tool to our ever-growing arsenal!

IVR technology enables researchers to collect data 24 hours a day without the expense of interviewers. IVR is an automated phone system handling both inbound and outbound survey calls, collecting respondents' answers via telephone touch-tone pad for fast, clean, inexpensive data. Applications include:

• Customer satisfaction surveys — especially useful immediately following customer contact
• Collection of mystery shopper results
• Automated follow-up to product placements
• Employee "climate" surveys
• Recording of respondents' verbatim comments electronically
• Political polling:
  Since our system was customized for our clients' research needs, programming and data processing are simple, resulting in low front- and back-end costs as well.

Please email Misterrogers@westgroupresearch.com or call us to discuss how we can help you use the Interactive Voice Response to get Answers!

FEBRUARY 2001 Answers:
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