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How do you Mix Beer and Research?

Nope, not by slamming a few while you watch focus groups! And we assure you WestGroup analysts don't down a cold one to help the juices flow while writing reports.

However, beer and research do mix well when it's for the right reasons. Recently, WestGroup assisted a national firm in pulling off yet another "Pub Test" with beer drinkers across the Valley. While we've assisted in this type of taste test several times in the past, the tight time frame on this one made it a bit more difficult.

As stated by WestGroup VP, Beth Smith, "It was quite a challenge finding 500 specific types of beer drinkers, but our terrific field team assigned to the project (Darlene, Pam, Lisa and Rocio) did a great job and did it in only two weeks." In fact, our client was so impressed with our team, they recently requested our field team travel nationally to help ensure flawless taste tests in other states. We'd like to thank Strategic Marketing Research & Planning for continuing to select us to assist them with these important and fun research assignments.

This is a great example of the outstanding work our field team produces. Please let us know if we can put them to work for you on a recruiting project, intercept study, or mystery shopping study.

NOVEMBER 2001 Answers:
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