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Technologies for Focus Groups and Brainstorming

Electronic Brainstorming…Finally Everyone can "Talk" at Once!

WestGroup has formed alliances with two leading firms in the area of electronic brainstorming. This technology takes focus groups to a new level and empowers companies to conduct ultra-efficient brainstorming or strategic planning sessions.

Through associations with "intelliMeet" (headed by Kevin W. Holt) and the Advanced Strategy Center (headed by Douglas S. Griffen), WestGroup will now be able to offer its clients leading edge technology for advanced electronic brainstorming capability ranging from keyboard based systems (Grouputer) supporting up to 12 simultaneous users to laptop based systems (GroupSystems) supporting 25 or more users. In addition to the 'face-to-face' environments that can be used for research sessions or strategy sessions, the advanced brainstorming tools can be run over the Internet, extending the reach of WestGroup for client internal or external sessions.

The advanced tools can be offered three specific ways:

  1. WestGroup will offer the keyboard and laptop-based systems at its facility in Phoenix to support focus groups and various research/project sessions.

  2. The Advanced Strategy Center at Pinnacle Peak integrates the use of the laptop technology for larger groups and is ideal for strategy and client-to-client sessions. The innovative center is located near the base of Pinnacle Peak and is fast becoming a premier off-site planning facility.

  3. Sessions can also be facilitated over the Internet with simultaneous voice and data access with groups of 15-25 participants. Participants simply need browser access to the Internet and can be located virtually anywhere.

For further information on these two firms please feel free to visit the following websites:

Advanced Strategy Center at Pinnacle Peak
www.advancedstrategycenter.com
480.513.7785
Contact: Douglas S. Griffen

"intelliMeet"
www.intelli-meet.com
602.808.9099
Contact: Kevin W. Holt

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