Answers is WestGroup Research's
quarterly newsletter.

Current Issue: July 2004

Research 101: 10 Questions for Smarter Research Decisions

Download the full PDF version of this issue (181K).
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Got Questions? Answers?
Please feel free to share your thoughts and opinions with us. Would you like us to share a success story about your market research efforts with our readers? Write to Stephanie Apostol, Answers Editor-in-Chief, at stephanie@westgroupresearch.com or call 602-707-0050.

Past Issues...

Research 101: Did the needle move?

Glenn Iwata: Executive Vice President

Electronic Brainstorming: Finally everyone can "Talk" at once!

Telecommuting up in the Valley

Arizonans Support New Governor's Agenda

The Skinny on Weighting

Fall 2002 (PDF 101)

Obtaining Accurate Data in a Skeptical World

WestTrack Then and Now: Reflections on Arizona's First Market Research Company and First Omnibus Study

Arizonans in Favor of Lottery

PC and Internet Usage Among Arizonans

Summer 2002 (PDF 116)

Hispanic Market Research

Impact of Terrorism on Arizona Families

Research 101: Focusing on Groups

March 2002 (PDF 116)

Valley Voters Supportive of RARF Tax Extension:

Valley Residents Share:

Research 101: Research Essentials
A Refresher in Sampling, Margin of Error, and Confidence

November 2001 (PDF 168K)

Research Moves Forward:
Television Stations See Ratings Increases.

Americans Approve of News Coverage of Attacks:
Well, figuratively. Research isn't always fun.

Health Insurance for Children:
Well, figuratively. Research isn't always fun.

How do you Mix Beer & Research:
Well, figuratively. Research isn't always fun.

June 2001 (PDF 100K)

WestGroup and C3:
Television Stations See Ratings Increases.

Messenger Shot:
Well, figuratively. Research isn't always fun.

February 2001

Analyze This:
An Overview of Multiple Regression, Perceptual Maps and Conjoint Analysis.

Research 101:
Market Research for the Financially Challenged.

IVR: Interactive Voice Response
Collect data 24 hours a day without the expense of interviewers.

Assuring Quality in Telephone Surveys
How WestGroup consistently delivers high quality telephone interviewing research services.

Perception Analyzer Demonstration March 20, 2001
See for yourself how our latest and greatest market research tool can help you.

What's Happening?
Notes and news from WestGroup Research.

November 2000

Analyze This:
Market Segment Analysis.

What's Happening?
Notes and news from WestGroup Research.

Me and My Shadow:
Professionals offer experience to business students.

WestGroup Supports APNE:
Arizona Partnership for the New Economy.

Research 101:
Fun Findings from WestTrack, our omnibus study.

Lottery Segment Definitions:
Optimists, Dreamers, Managers, Pessimists, Analysts, Critics.

Trial by Dial:
The Perception Analyzer.

August 2000

Analyze This: A Guide to Methods of Analyzing Data
An Overview of Significance Testing

Research 101: Perception Analyzer
Market Research is all about analyzing perceptions.

Top 10 Reasons to Visit WestGroupResearch.com
With handy links!

Featured Analyst
Meet Chris Karis.

Shelly Sharpe Memorial Disc Golf Course
A Memorial to a 16 year old girl killed by a drunk driver

What's Happening?
Notes and news from WestGroup Research.

Wendy Huck Godfrey
WestGroup welcomes the latest member of our team of analysts.

ITAC Attack
WestGroup is very proud to have Kathy DeBoer represent us at the ITAC 2000 Conference in New Orleans.

May 2000

Behind the Scenes of the Transit 2000 Campaign!
How market research was involved in determining what Phoenix residents needed and wanted to improve the transit system.

2000 Ozone Season Upon the Valley
Do your part to control pollution.

What's Happening?
Notes and news from WestGroup Research.

Geeky Researchers Play, Too!
WestGroup does sand volleyball and golf.

Research 101: Estimating Telephone Survey Research Costs
Learn the basics of estimating and avoid difficulties of proposed research projects.