Trial By Dial

As we mentioned in the August issue of Answers, WestGroup now offers Perception Analyzer Services. The Perception Analyzer™ is a state-of-the-art interactive group testing system in which participants give feedback through "dialing" ratings in on wireless dials.

If you were listening to Talk of the Nation on NPR on October 18, you may have heard that "dial studies" during the third presidential debate showed that attendees were more enthused with Bush's presentation than with Gore's. While Bush often received top dial ratings, Gore rarely did.

Want to find out how you rate on your product, your ideas, or your presentation? We suggest using PA™ technology for your next appropriate focus group or research project.

For more information, please visit our Perception Analyzer page or call for a live demonstration of how dial technology can help you.

NOVEMBER 2000 Answers:
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