Complete staff and
facilities are available for full focus group service or support services, including resources for conducting Hispanic/ bilingual focus groups.
WestGroup has been involved in the recruiting, administration, moderation, and reporting of focus groups and other forms of qualitative research for the past 25 years.
• Unique trapezoid conference table (Alpha Suite)ensures all participants are visible from the viewing room.
• Highly effective recruiters including fluent Spanish-speaking recruiters that consistently provide qualified respondents with excellent show-up rates.
• Constantly refreshed database for minimal past participation.
• Transcribers capable of verbatim, cleaned, or summary transcription and simultaneous translation to Spanish of focus group sessions.
• Audio and fixed video/DVD included at no extra cost.
• Use focus groups for insightful exploration of target markets.
• Explore the underlying reasons for market attitudes and behaviors.
• Test new concepts in raw form before investing production dollars.
• Educate observers about real people within their target segments.
• Test legal arguments through mock trials.
To learn more about our qualitative research services, or to check availability of our facility for your next groups, contact Beth Smith at 602.707.0050.
