Focus Groups and Moderators
Complete
staff and facilities are available for full focus group service or support
services, including resources for conducting Hispanic/ bilingual focus
groups.
The WestGroup team includes seven experienced focus group moderators on staff (Ted Apostol, Ed Bergo, Kathy DeBoer, Glenn Iwata, Wendy Godfrey, Dave Maddox, Barb Swenson and Stephanie Apostol who have conducted hundreds of groups in Arizona and across the country on a wide variety of subjects.
WestGroup has been involved in the recruiting, administration, moderation, and reporting of focus groups for the past 25 years.
- Unique trapezoid conference table ensures all participants are visible from the viewing room.
- Highly effective recruiters including fluent Spanish-speaking recruiters that consistently provide qualified respondents with excellent show-up rates.
- Constantly refreshed database for minimal past participation.
- Transcribers capable of verbatim, cleaned, or summary transcription and simultaneous translation of Spanish of focus group sessions.
- Audio and fixed video/DVD included at no extra cost.
- Use focus groups for insightful exploration of target markets.
- Explore the underlying reasons for market attitudes and behaviors.
- Test new concepts in raw form before investing production dollars.
- Educate observers about real people within their target segments.
- Test legal arguments through mock trials.
- Constantly refreshed database for minimal past participation.
- Transcribers capable of verbatim, cleaned, or summary transcription.
- Audio and fixed video included at no extra cost.
- Perception analyzer is available to provide computer-supported, interactive feedback real-time to moderator and client.
- Use focus groups for insightful exploration of target markets.
