Thanks for participating in the WestGroup Research assessment of need for Internet research.

1. In the next 12 months, how likely are you to conduct a market research study using...

Use a five point scale where 1 = "Very UNLIKELY" and 5 = "Very LIKELY".
	1	2	3	4	5
Telephone survey
Mall intercept survey
Focus groups
Internet survey
Mail survey
IVR (Interactive Voice Response)

 

2. In the next 12 months, how likely are you to conduct a market research study of...

Use a five point scale where 1 = "Very UNLIKELY" and 5 = "Very LIKELY".
	1	2	3	4	5
General population sample
Customer sample
Business to business sample

 

3. How many studies have you conducted using the Internet to collect data in the past 12 months?

1 = Not at all Valuable
2
3
4
5 = Very Valuable

5. Compared to telephone studies or other traditional types of research, do you think Internet research will cost...

1 = Much Less
2
3
4
5 = Much More

6. What do you think are the main advantages of conducting Internet research?

Check up to three.

Fast turnaround
Large samples
Representative samples
Ability to show ads or other pictures
Ability to show short videos
Ability to play short audios
Target e-commerce samples
Data collection 24 hours a day, 7 days a week
Lower cost than other research methods
Increased respondent confidentiality
Increased respondent comfort with sensitive questions

7. What other advantages do you think there are for Internet research?

8. What do you think are the main disadvantages of conducting Internet research? (Check up to three.)

Limited to Internet users
Loss of interaction with respondent.
Inability to probe open ends
Cost
Technology is too new/unproven
Researchers don't know how to use it yet
Too little history

9. What other disadvantages do you think there are for Internet research?

10. Internet research can reach large numbers of people and collect data in a very short timeframe. It also makes it possible to show or demonstrate ads or ideas. The challenge is to get a representative sample, either by using targeted email lists, or by recruiting participation. For good representation of the general public it is still better to do surveys in traditional methods. But for specific needs, the Internet is rapidly becoming an effective resource. How appropriate do you think using Internet research is for the following?

Use a five point scale where 1=Not at all appropriate and 5=Very Appropriate.
	1	2	3	4	5
Advertising test
Concept evaluations
Customer satisfaction
Tracking study
Employee satisfaction
Audience/membership/readership

 

11. Were you aware that WestGroup Research offered Internet research before being invited to participate in this research?

Yes
No

12. What other companies can you think of that offer Internet research?

13. What do you think are the most critical factors for a research company that offers Internet research?

Check up to three.

Effective questionnaires
Experienced with Internet research technology
Analysis
Control over sample design
Maintaining an Internet respondent database
Fast turnaround
Responsive to client needs
Good client relations
Other: ___________________________________

14. Which of the following do you have?

PC at work
PC at home
Email account
Internet service
High-speed Internet connection
Internet connection via modem
Word processor capable of creating HTML documents
Internet survey software
Cross-tabulation software
Advanced statistical software
Other: ___________________________________

15. How would you rate your familiarity with the Internet?

1 = Very UNFAMILIAR
2
3
4
5 = Very FAMILIAR

16. What is your age?

Under 25
25-44
45 - 64
65 or older

17. What is your job title?

Job Title:

# of Employees:

Under $100,000 per year
$100,000 to $500,000
$500,000 to $1,000,000
Over $1,000,000

20. Would you like a copy of the results of this research?

Yes (IF YES: You can give us your email address below, or request a copy separately.)
No

21. Help us update your information on our client database by providing the following information. Or you can keep your answers anonymous by sending us this information separately.

Name
Title
Company
Street
City
Zip
Email
Phone
Fax

THANKS!

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