Web Surveys
Web surveys are the fastest-growing data collection method, and WestGroup offers a complete package of top-line online services. Any web survey is only as good as the design and analysis...although it may be tempting to try the ‘DIY' approach, we recommend trusting the professionals for all but the simplest web surveys. Typical projects that work well with a web survey format include:
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Customer satisfaction testing and tracking
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Creative testing (static or video stimuli)
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Recruiting for focus groups or telephone surveys
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Feedback on personal or sensitive information not suited to telephone or in-person interviewing
Example costs for full-service web surveys are listed below. Depending on the complexity of the survey and the sample size involved, web surveys may prove to be your most efficient option.
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300 completed surveys, 10 questions: $ 6,500
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500 completed surveys, 20 questions: $ 12,500
Factors that will affect the cost of web surveys include:
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Lack of suitable e-mail database (requires purchasing list from panel company)
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Open-ended questions requiring manual coding (without manual coding, web surveys with large sample sizes are very cost-effective)
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Method of invitation (e-mail, postcard, telephone call, etc.)
