October 8, 2002
For Information Contact: Ted Apostol
(602) 707-0050
Half of Arizona Adults Undecided on Governor Race
PHOENIX - A just-released study of 401 Arizona adults by WestGroup Research of Phoenix showed that nearly half of all Arizona adults had not yet decided their vote for governor. Of those who have decided, the leading candidates, Janet Napolitano and Matt Salmon, are in a dead heat (24% vs. 26%). The overall study, which took place throughout September, has a margin of error of + 5% at a 95% confidence level.
Highlights:
- Men are more likely to support Matt Salmon - 30% Salmon vs. 20% Napolitano.
- Women are more likely to support Janet Napolitano - 29% Napolitano
vs. 23% Salmon.
- Among Republican respondents, 62% plan to vote for Salmon vs. 5% for
Napolitano.
- Among Democratic respondents, 55% plan to vote for Napolitano vs.
5% for Salmon.
- Among respondents who voted for Paul Johnson in 1998, 66% said they
plan to vote for Janet Napolitano and 10% plan to vote for Matt Salmon.
- Among those who voted for Jane Hull in 1998, 42% plan to vote for Matt Salmon and 15% plan to vote for Janet Napolitano.
In the coming election for governor, who do you think you will vote for?
- Men are more likely to support Matt Salmon - 30% Salmon vs. 20% Napolitano.
- Women are more likely to support Janet Napolitano - 29% Napolitano vs. 23% Salmon.
Among respondents who are registered Democrats, the majority said they
are voting for Janet Napolitano (55%). Matt Salmon has 5% and 33% are
undecided.
Side note: Among respondents who voted for Paul Johnson in 1998, 66% said they plan to vote for Janet Napolitano and 10% plan to vote for Matt Salmon. (n=50)
Republicans seem a little more solidly behind Matt Salmon - 62% of Republican respondents said they are voting for him. Janet Napolitano get 5% and 25% are undecided.
Side note: Among those who voted for Jane Hull in 1998 only 42% plan to vote for Matt Salmon and 15% plan to vote for Janet Napolitano. (n=96)
Research Results—Background Information
Each month WestGroup Research conducts WestTrack,
an omnibus poll, with Arizona residents. The following findings are a
portion of the results of the non-proprietary questions posed in the January
phase of the WestTrack polling (to residents of metro Phoenix). The research
was designed by WestGroup analysts and
conducted by WestGroup interviewers at the state-of-the-art
phone bank in the firm’s Phoenix offices. The research was conducted
from September 5th through September 25th.
About WestGroup
WestGroup Research, Arizona's premier market research firm, was established
in 1959. WestGroup provides "answers" to clients through telephone
interviewing, focus groups, mystery shoppers, data services and expert
analysis. WestGroup is home to WestTrack, Arizona's oldest and largest
ongoing omnibus study. Monthly studies are conducted with random samples
of 400 adult household heads both in metropolitan Phoenix and statewide.
In addition to paid WestTrack subscribers, WestGroup frequently includes
public interest questions in WestTrack studies as a service to the press
and the residents of Arizona.
WestGroup Research is comprised of a highly talented and diversified team of researchers including 10 Project Directors, most of whom also serve as senior analysts and focus group moderators. The company president, Ted Apostol, joined WestGroup in 1974 and became president in 1986. Under his leadership, the company has grown to 10 times its original size. WestGroup is a highly respected company with on-going research relationships with SRP, Valley Metro, the Arizona Lottery among many other businesses and government organizations. As an Arizona-based company, WestGroup Research focuses on serving the research needs of organizations in Arizona and the Southwest, as well as many national clients. For more information call 602-707-0050 or log on: www.WestGroupResearch.com.
