June 3, 2002
For Information Contact: Ted Apostol
(602) 707-0050
Dave Maddox Joins WestGroup Research as Senior Analyst
PHOENIX - Dave Maddox has joined WestGroup Research of Phoenix as a senior
analyst. Maddox specializes in the application of research data into realistic
marketing strategies.
"Dave brings broad experience in marketing and research for strategic
application of research data and insights, says Ted Apostol, WestGroup
president. "He has been a client, a competitor, and a friend of ours
for years. We're delighted to have him on board."
Maddox's diverse background in marketing, and advertising has spanned
more than 20 years in the Phoenix area, most recently with homebuilder
T. W. Lewis Company. Prior to that, he served in a management capacity
with E. B. Lane & Associates advertising agency and Circle K Corporation.
Maddox owned a consulting firm, Maddox Marketing Associates in the late
1980s - mid 1990s. The Arizona Lottery, National Airlines, Phoenix Coyotes,
Royal Precision Golf, Richmond American Homes, Cox Communications, U-Haul
International and ABCO Markets are former clients. Maddox earned a BA
degree in Communications from Arizona State University in 1984.
Prior to entering the marketing field, Maddox worked as an air traffic
controller and as a PGA Golf Professional. When not working with research
clients, he designs, builds and sells custom wood furniture (desks, entertainment
centers, etc.) out of his home workshop. Maddox says his brush with fame
came in 1993 when he played 18 holes of golf with Michael Jordan.
