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February 26, 2002 • For Immediate Release
For Information Contact:
Ted Apostol or Darin Rogers (602) 707-0050

Arpaio Leads in Governor Poll

Phoenix, AZ - - Maricopa County Sheriff Joe Arpaio leads a recent WestGroup Research poll of potential gubernatorial candidates in both favorability and name recognition. Of 615 metro Phoenix area respondents asked to rate individual candidates on a one to five scale, 37 percent gave Arpaio a four or five rating, compared with 32 percent for Arizona Attorney General Janet Napolitano, 26 percent for former Attorney General Grant Woods, 25 percent for Phoenix Mayor Skip Rimsza, and 18 percent for Arizona District 1 Representative Matt Salmon.

Arpaio's name recognition, at 94 percent, is ten percentage points ahead of the leading Democratic candidate, Napolitano. Matt Salmon, a Republican candidate, received a 62 percent name recognition rating. The following table shows both 4 - 5 favorability ratings and name recognition ratings:

How would you rate the following people for the Office of Governor of Arizona? Using a five-point scale where 5 is excellent and 1 is poor, how would you rate...

Name Recognition and Favorability

Potential Candidate

4-5 Rating (5=Excellent)

Name Recognition
Joe Arpaio
37%
94%
Janet Napolitano
32%
84%
Grant Woods
26%
74%
Skip Rimza
25%
76%
Matt Salmon
18%
62%

Arpaio's 4 - 5 favorability ratings are strongest among women (40% vs. 34% for men) and those under 30 years old (41%). The poll, conducted Feb. 14 - Feb 18, has a margin of error of ± 4 percent.

This study was conducted as part of the Current Issues Monitor of WestGroup Research's ongoing monthly omnibus study, WestTrack Market Monitor. WestTrack is Arizona's oldest and largest ongoing omnibus study, in continuous operation since 1971.

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