August 17, 2000
Arizonans Speak Out On:
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The new mascot for the Arizona Diamondbacks (D. Baxter, the BOBcat) (below)
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The Addition of Dennis Miller to The Monday Night Football Announcing Team
The new mascot for the Arizona Diamondbacks (D. Baxter, the BOBcat)
QUESTION:
The Arizona Diamondbacks baseball team recently introduced a new mascot,
D. Baxter, the BOBcat. Do you think this is an excellent, good, fair,
poor or very poor choice as a mascot for the Arizona Diamondbacks?
Overall, more than one of four thought D. Baxter was a good (23%) or excellent (5%) choice as a mascot for the D-Backs. Eighteen percent felt the selection was a fair choice, one of eight (13%) saw it as a poor choice and 3% said they thought the BOBcat was a very poor choice.
More than two of five respondents aged 29 or younger felt the mascot was a good or excellent choice (40% good, 4% excellent).
Women (34%) were more likely than men (23%) to feel the selection of D. Baxter was a good or excellent choice (women-27% good, 7% excellent; men-20% good, 4% excellent).
Residents of metro Tucson (20%) were less likely to rate the choice as good or excellent than were respondents in metro Phoenix (30%) or other parts of the state (32%). (Tucson 15% good, 5% excellent; Phoenix 25% good, 5% excellent; residents of other areas of the state 26% good, 6% excellent.)
Nearly two of five (38%) respondents did not offer an opinion. A lack of an opinion was particularly high among respondents residing in Tucson (51%). Inability to give an opinion rose with the age of the respondent (29 or younger-19%, 30 to 49-34%, 50 or older-45%).
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The Addition of Dennis Miller to The Monday
Night Football Announcing Team
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PHOENIX: Each month WestGroup Research of Phoenix conducts WestTrack, an omnibus poll, with Arizona residents. The following findings are results of non-proprietary questions posed in July. The research was designed by WestGroup analysts and conducted by WestGroup interviewers at the state-of-the-art phone bank in the firm’s Phoenix offices. The research was conducted from July 5th through July 28th.
(Note: If you did not receive this by email and would like to receive future releases in that format, send your email address to team@westgroupresearch.com.)
WestTrack Demographics
The WestTrack research for July 2000 was conducted with 400 adult
residents of Arizona. Analyzed sub-groups include:
| Number | Percent of Sample | |
| Sex | ||
|
Men |
201 | 50% |
| Women | 199 | 50% |
|
Age |
||
| 29 or younger | 73 | 18% |
| 30 to 49 | 150 | 38% |
| 50 or older | 156 | 39% |
|
Annual Household Income |
||
| Less than $25,000 | 67 | 17% |
| $25,000 to $54,999 | 105 | 26% |
| $55,000 or more | 112 | 28% |
| $75,000 or more | 59 | 15% |
|
Area of Residence |
||
| Phoenix | 242 | 61% |
| Tucson | 80 | 20% |
| Other Arizona | 78 | 19% |
