August 17, 2000

Arizonans Speak Out On:

• New Television Shows (below)

• The new mascot for the Arizona Diamondbacks (D. Baxter, the BOBcat)

• The Addition of Dennis Miller to The Monday Night Football Announcing Team

New Television Shows

QUESTION:
Of the new shows on television which of these do you like the most? Who Wants To Be A Millionaire?, 21, Greed or Survivor. (The names of the shows were rotated for each interview to avoid position bias.)

Approximately one third (34%) of the respondents said they most liked Who Wants To Be A Millionaire?. This show was more popular among respondents residing in the metro Phoenix area (37%) than among those living in Metro Tucson (25%). Positive attitudes toward the show were not significantly affected by the annual household income of respondents (35% among respondents living in households of less than $25,000 and 39% among respondents with incomes of $55,000 or more).

Survivor was the favorite of 15 % of the sample. The younger a respondent was, the more likely they were to prefer this show; respondents below the age of 30 were more than twice as likely as respondents ages 50 or older to most like this show (29 or younger-23%, 30 to 49-16% and 50 or older-10%).

Neither Greed (3%) or 21 (2%) received much support.

About one of four (27%) said they did not like any of the four shows. Nearly two of five (38%) respondents living outside the metro areas of Phoenix or Tucson said none of the shows appealed to them. Men (30%) were slightly more likely than women (23%) to say they did not like any of the shows.

One of six (16%) respondents said they could not pick a single favorite among the four shows, and 3% said they liked all four of the shows equally.

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The new mascot for the Arizona Diamondbacks (D. Baxter, the BOBcat)

PHOENIX: Each month WestGroup Research of Phoenix conducts WestTrack, an omnibus poll, with Arizona residents. The following findings are results of non-proprietary questions posed in July. The research was designed by WestGroup analysts and conducted by WestGroup interviewers at the state-of-the-art phone bank in the firm’s Phoenix offices. The research was conducted from July 5th through July 28th.

(Note: If you did not receive this by email and would like to receive future releases in that format, send your email address to team@westgroupresearch.com.)

WestTrack Demographics
The WestTrack research for July 2000 was conducted with 400 adult residents of Arizona. Analyzed sub-groups include:

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