Research You Can Use

WestGroup Research is happy to offer the following articles to help you better understand the fundamentals of market research.

Focusing on Groups
Focus Group use and considerations.

Significance Testing
The number one most requested statistical technique.

Market Segmentation Analysis
Develop segments that are easier to target.

Methods of Analyzing Data
An Overview of Multiple Regression, Perceptual Maps and Conjoint Analysis.

On a Budget?
Market Research for the Financially Challenged.

Internet Research
Low Cost, High Quality, Fast Turnaround

Reading The Fine Print: Margin of Error
Defining the margin of error and how it is calculated.

Qualitative and Quantitative Studies
The two different kinds of statistics.

Confidence in Sampling
How statisticians make inferences about populations based on relatively small samples.

Statistical Error Limits
A table comparing samples and response level percentages

Estimating Telephone Survey Research Costs
Learn the basics of estimating and avoid difficulties of proposed research projects.

Research 101: Research Essentials
A refresher in Sampling, Margin of Error, and Confidence.

Obtaining Accurate Data in a Skeptical World
Combating declining cooperation rates in Telephone Studies.

The Skinny on Weighting
Weighting is the process by which data are adjusted to better reflect your target population.