Advertising Evaluation and Tracking
Tweak
an already good idea, or inspire a whole new campaign.
WestGroup has comprehensive capabilities in advertising research for copy or concept testing, awareness tracking, competitive positioning, product or service perceptions identification.
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Identify communication issues through a thorough investigation of the market environment.
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Determine effectiveness of current advertising efforts through a telephone survey or other quantitative research method.
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Evaluate new concepts through qualitative research focus groups or intercept studies.
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Track awareness and communication of messages through WestTrack or a customized survey.
