Bilingual Interviewing
At WestGroup Research, we recognize the need to provide an accurate representation of the audiences we are surveying and are committed to ensuring that our interviewers are able to deliver.
People of Hispanic or Latino descent comprise 25.3% of Arizona's population and 12.5% of the US population, according to 2000 US Census figures. Since its founding in 1959, WestGroup Research has recognized the importance of surveying this population. During the mid 1990s, WestGroup began a more concerted effort to target the Hispanic community and garner their input as a separate and unique segment of our society.
To that end, we employ a number of bilingual interviewers who are skilled in conducting research in both Spanish and English. Fluent Spanish-speaking focus group recruiters and independent Spanish-speaking moderators are also available for focus group panelists. Simultaneous translation of focus group sessions is also available.
