Analytical
Tools
Advanced statistical tools provide clients with greater insights into their research results, yet the results are written to be understood by business people without a statistical background. WestGroup has extensive experience with a range of clients using: multiple regression, factor analysis, discriminant analysis, correlation matrixes, ANOVA and MANOVA.
- Number Cruncher Statistical Systems.
- Mapwise Perceptual Mapping.
- SPSS/PC+ CHAID.
- Sawtooth Software Adaptive Conjoint Analysis.
WestGroup is equipped with one of the industry's most powerful cross tabulation software packages, World Research System's 'Uncle'. This and other statistical software give WestGroup analysts virtually unlimited data analysis options.
- All data processing is performed on site.
- WestGroup's IBM compatible systems interface with yours.
- Extensive quality control procedures ensure you get the right numbers the first time.
