Need Answers? Don’t go it alone.


We’ve all been there before, in an important meeting, trying to make the big decision…

That’s why, at WestGroup, we’re in the business of finding  you answers, providing quality data and clear insights.

Our team of seven project directors have extensive experience in a diverse range of industries, including utilities, financial services, health care, insurance, retail, restaurants and food service, non-profit organizations, education, transportation, and homebuilding.

New Vision. Classic Design.

Research designs range from innovative to traditional. Let our research and consulting services provide you with a new vision based on our tried-and-true methods to help define your objectives, determine the most appropriate methodology, and report the answers and implications. More than one data collection method may be suggested depending on the individual client topic at hand.


  • Advanced designs include conjoint studies, internet surveys with graphics or videos, panels, and various custom designed projects.
  • Analysis derives the important findings and communicates results so they are understood and usable by decision makers.
  • Simple telephone studies make it easy for respondents to answer straightforward, unbiased questions.
  • Reports are written for non-research business people and include appropriate tables and graphs for a quick grasp of the material.
The earlier you allow WestGroup to be involved in your research process, the easier it will be for you to make those big decisions later.


Request a detailed quote on your next project, or call us at 602.707.0050

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SRP (Salt River Project) has relied on WestGroup Research to conduct a variety of studies to obtain the needed input, including an in-person, conjoint study to determine customers’ preferences for various renewable energy and efficiency options. This choice-based modeling/research focused on residential customer preferences and sensitivity towards combinations of pricing changes, CO2 reduction, renewable energy sources, and energy efficiency. Results of this and other customer studies conducted by WestGroup have provided critical input into all of our energy resource plans.  Full Case Study