WestGroup Research is a full service research company headquartered in Phoenix, Arizona that has been providing market research services for over 40 years.

The WestGroup Research team of analysts and managers is comprised mainly of WestGroup shareholders. We serve both the public and private sectors with major clients in government, transportation, utilities, banking, advertising, and retailing.

DATA COLLECTION SERVICES
• Telephone interviewing
• Executive interviewing
• Field interviewing
• Spanish language interviews
• Recruiting
• Mystery shopping
• Email studies

DATA PROCESSING SERVICES
• Cross tabs
• Data entry
• Coding
• Verbatim transcription
• Ci3 programming
• Database management

FOCUS GROUP SERVICES
• Focus group recruiting
• Focus group participant database
• Focus group moderating
• Focus group transcription

PEOPLE RESOURCES
• Analysts
• Professional interviewers
• Hispanic/Bilingual interviewers
• Recruiters
• Mystery shoppers
• Interceptors
• Data processors
• Data spec writers

PHYSICAL RESOURCES
• 10,000 square foot facility close to Phoenix Sky Harbor Airport
• 50-station CATI Phone Bank
• Focus group suites
• Focus group video/audio recording
• Perception analyzers
• IVR - Interactive Voice Response
• High-speed internet access

SOFTWARE RESOURCES
• Sawtooth CATI, WinCATI
(www.sawtoothsoftware.com)
• ACS Query
(www.acsinfo.com)
• Catihelp
• Ci3
• Perseus Survey Solutions
(www.perseus.com)
• Uncle Cross Tabulation System
(www.unclegroup.com)
• Microsoft Office Professional Products
• SPSS
• NCSS
• Mapwise Perceptual Mapping
• Harvard Graphics

STATISTICAL CONSULTING
• Multi-variate analysis
• Regression analysis
• Correlation analysis
• Discriminant analysis
• Cluster analysis
• Conjoint analysis
• Anova/Manova
• Statistics in Research Classes

METHODS
• Focus groups
• Telephone studies
• Qualitative telephone studies
• Intercept studies
• In-depth interviews
• Mail studies
• Internet studies
• Pre-recruit to central location
• WestTrack Market Monitor Arizona Omnibus Study

APPLICATIONS
• Market segmentation
• Advertising evaluation
• Copy testing
• Product testing
• Strategy testing
• Mock trials
• Mystery shopper studies
• Service quality studies
• Audience studies
• Employee climate / satisfaction studies
• Custom research
• Website evaluation
• Internal customer service studies
• Hispanic market research