IVR - Interactive Voice Response
IVR technology enables researchers to collect data 24 hours a day without
the expense of interviewers. IVR is an automated phone system handling
both inbound and outbound survey calls, collecting respondents' answers
via telephone touch-tone pad for fast, clean, inexpensive data. Applications
include:
- Customer satisfaction surveys — especially useful immediately following customer contact
- Collection of mystery shopper results
- Automated follow-up to product placements
- Employee "climate" surveys
- Recording of respondents' verbatim comments electronically
- Political polling:
Since our system was customized for our clients' research needs, programming and data processing are simple, resulting in low front- and back-end costs as well.
Please email Misterrogers@westgroupresearch.com or call us to discuss how we can help you use the Interactive Voice Response to get Answers!
