Your Questions Answered

We write your questions, conduct interviews, provide immediate top line data, and present a full report. WestTrack, Arizona’s oldest and largest ongoing omnibus study, is conducted monthly with a random sample of 400 adult household heads. Reports include appropriate tables and graphs, narrative findings, conclusions, and action-based planning points.

Choose from either the statewide or metropolitan Phoenix study, adding your own questions for a fraction of the cost of a full-service proprietary study.

    • Determine current positioning among competitors
    • Conduct pre/post studies before and after media buys
    • Monitor public awareness and perceptions on a regular basis
    • Test new concepts, track trends, or identify attitude changes
    • Create annual sample bases and profile market segments
Monthly WestTrack schedule:
    • Finalize questions by the 1st
    • Interview from the 5th to the 25th
    • Top lines and tabs by the 5th of the next month
    • Reports by the 15th of the following month

Westgroup Research_Omnibus Study_Phoenix