Chris Karis, Analyst
Chris works directly with the Project Directors and Principals of WestGroup in the design, administration, analysis and reporting of research. Chris consults with clients, designs questionnaires/ study outlines, interacts with field personnel, moderates focus groups, analyzes data and develops final reports.
As a graduate of Arizona State University, Chris received a B.S. degree in Advertising. He spent much of his college years working as an interviewer and supervisor for Quality Controlled Services and Angeletti Market Research.
Since 1977, Chris has been analyzing and reporting on market research projects. He began his analytical career with Communicus, Inc., an advertising and packaging research firm in Los Angeles. While at Communicus, Chris headed projects for numerous national and international firms including the American Gas Association, Chevrolet, Coca Cola, Seagram's, Shell Oil, and the Tobacco Institute.
Previous to joining WestGroup, Chris was president of Market Verdicts, a Phoenix based research firm. He honed his research skills working as an analyst for Arizona-based market research firms and ad agencies. A past president of the Southwest Chapter of the Market Research Association, Chris has conducted dozens of focus groups and led research for business, governmental, special interest, entrepreneurial and political based clientele.
Send questions, suggestions or comments to Answers@WestGroupResearch.com.
