Dave Maddox, Senior Analyst
Dave works directly with the Project Directors of WestGroup
in the administration, coordination, analysis and reporting of research.
He specializes in the application of research data into realistic marketing
strategies. As part of his senior analyst responsibilities, he consults
with clients, interacts with field personnel, analyzes data and develops
final reports.
While Dave is among the newest members to join WestGroup Research, he has a diverse background in marketing, and advertising, spanning more than 20 years in the Phoenix area, most recently with homebuilder T. W. Lewis Company. Prior to that, he served in a management capacity with E. B. Lane & Associates advertising agency and Circle K Corporation. Maddox owned a consulting firm, Maddox Marketing Associates in the late 1980s - mid 1990s. The Arizona Lottery, National Airlines, Phoenix Coyotes, Royal Precision Golf, Richmond American Homes, Cox Communications, U-Haul International and ABCO Markets are former clients. Maddox earned a BA degree in Communications from Arizona State University in 1984.
Prior to entering the marketing field, Maddox worked as an air traffic controller and as a PGA Golf Professional. When not working with research clients, he designs, builds and sells custom wood furniture (desks, entertainment centers, etc.) out of his home workshop. Maddox says his brush with fame came in 1993 when he played 18 holes of golf with Michael Jordan. Send questions, suggestions or comments to Answers@WestGroupResearch.com.
