Glenn Iwata, Executive Vice President
Glenn specializes in consumer and business research for the
electric utility industry. Prior to joining WestGroup in 1989, Glenn served
as marketing research supervisor and analyst for Arizona Public Service
for nine years.
Since coming to WestGroup, Glenn has worked with a variety of industries, including utilities, financial services, health care, medical supplies, retail, grocery, computer, information service, insurance, not-for-profit, and education.
Glenn provides clients with a range of market research services from developing questionnaires to helping management implement study recommendations. Glenn's areas of expertise include establishing service quality tracking systems, teaching/consulting statistics (e.g. regression, factor, cluster, conjoint, discriminant analyses, MANOVA, ANOVA), moderating focus groups, managing corporate databases, and coordinating consumer advisory panels.
Glenn's organization affiliations have included the Arizona Quality Alliance, American Marketing Association, and Japanese American Citizen's League. He is currently on the board of CASA, the non-profit violence prevention agency. Glenn is a member of the WestGroup Research Board of Directors, and is one of the company owners.
Glenn earned a BS in Accountancy from the University of Illinois and an MBA at Arizona State University.
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