Peter Apostol, Vice President
As Vice President, Peter works with project directors and the
field operation to coordinate all aspects of the research process. Incorporating
over 15 years of comprehensive experience in market research, Peter is
uniquely qualified for his primary responsibilities of managing the Interviewing
Center and assuring overall data integrity in field projects. During his
last year of high school, Peter joined WestGroup as an interviewer and
data coder. Since then, he has been involved in all areas of market research;
including telephone and mail surveys, intercept and shopper studies, data
collection, data processing, project management and data analysis.
Peter is the lead member of WestGroup's technology team. With experience
in web development, IVR, database programming, CATI, statistical packages,
Internet research, network systems, and programming, WestGroup is able
to grow with the world of research technology. He is able to assist analysts
and clients with data interpretation by using the latest research methods
and software packages. Peter also uses several programming languages to
design research specific software.
Peter completed his Bachelors of Science in Psychology at Arizona State
University in and his MBA at the University of Phoenix.
Send questions, suggestions or comments to Answers@WestGroupResearch.com.
