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Wendy
Huck Godfrey, Analyst
WestGroup was excited to have Wendy Huck join our team of analysts.
Along with her superb writing and analytical skills, Wendy brings her
specialty in consumer and business issues for the financial industry to
WestGroup.
Prior to joining WestGroup, Wendy was an independent research consultant
working with such companies as Bank One Arizona, First Hawaiian Bank,
First National Bank & Trust (Ashboro, NC), SRP and the Local Initiatives
Support Corporation (LISC).
Before starting her own business in 1997, Wendy spent 17 years in banking,
13 of those with Bank One/Valley National Bank, where she held management
positions in Marketing Research and Sales & Service Management.
Wendy's areas of expertise include customer segmentation, customer retention
and loyalty, customer profitability, and marketing plan development. She
is currently putting her to skills to work for SRP
Wendy has a long history of community involvement, serving on the boards
of the Rosson House, the University of Arizona Phoenix Alumni group, and
Touchstone Community Inc. (a children's behavioral health organization).
Currently, she is president of Touchstone Community, and is a member of
the Board of Visitors and Valley Leadership. Wendy also serves as a student
advisor for the American Bankers Association School of Bank Marketing
and Management.
Wendy earned a Bachelors of Science in Marketing from the University
of Arizona.
Send questions, suggestions or comments to Answers@WestGroupResearch.com.
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