Wendy
Huck Godfrey, Analyst
WestGroup was excited to have Wendy Huck join our team of analysts. Along with her superb writing and analytical skills, Wendy brings her specialty in consumer and business issues for the financial industry to WestGroup.
Prior to joining WestGroup, Wendy was an independent research consultant working with such companies as Bank One Arizona, First Hawaiian Bank, First National Bank & Trust (Ashboro, NC), SRP and the Local Initiatives Support Corporation (LISC).
Before starting her own business in 1997, Wendy spent 17 years in banking, 13 of those with Bank One/Valley National Bank, where she held management positions in Marketing Research and Sales & Service Management.
Wendy's areas of expertise include customer segmentation, customer retention and loyalty, customer profitability, and marketing plan development. She is currently putting her to skills to work for SRP
Wendy has a long history of community involvement, serving on the boards of the Rosson House, the University of Arizona Phoenix Alumni group, and Touchstone Community Inc. (a children's behavioral health organization). Currently, she is president of Touchstone Community, and is a member of the Board of Visitors and Valley Leadership. Wendy also serves as a student advisor for the American Bankers Association School of Bank Marketing and Management.
Wendy earned a Bachelor’s of Science in Marketing from the University of Arizona.
Send questions, suggestions or comments to Answers@WestGroupResearch.com.
