Although web surveys and other data collection methods have become increasingly popular, telephone surveys remain the dominant method for quantitative data collection. Telephone surveys are the optimum choice for gauging the opinions and attitudes of the general population, or any other sub-group where a random sample is needed.
Telephone surveys are used for a wide variety of research studies, including awareness testing, advertising tracking, consumer preferences, competitive research, market segmentation, political polling and many other topics. WestGroup's team of Project Directors has extensive experience in the design and implementation of simple and complex telephone surveys, including advanced conjoint and multivariate analyses.
Because we maintain our own 50-station state-of-the-art Interviewing Center, we are able to get your important projects in the field quickly, which means you get your 'answers' quickly. Our team of professional interviewers has extensive experience in bilingual interviewing, executive interviews, B2B research, and other specialized applications.
Our Interviewing Center utilizes the latest automated CATI interviewing systems, which are compatible with virtually any statistical or database software.
From full-service to field and tab, WestGroup's Telephone Interviewing Services are second to none. Contact your WestGroup representative to learn more about how we can help make the most of your next phone survey.