WestTrack is Arizona's oldest and largest ongoing omnibus study,conducted monthly with a random sample of 400 adult household heads. Choose from either the statewide or metropolitan Phoenix study, adding your own questions for a fraction of the cost of a full-service proprietary study - approximately $650 per question.
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Monitor public awareness and perceptions on a regular basis.
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Conduct pre/post studies before and after media buys.
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Determine current positioning among competitors.
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Test new concepts, track trends, or identify attitude changes.
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Create annual sample bases and profile market segments.
We write your questions, conduct interviews, provide immediate top line data, and present a full report. Reports include appropriate tables and graphs, narrative findings, conclusions, and action planning points.
Monthly WestTrack schedules are:
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Finalize questions by the 1st.
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Interview from the 5th to the 25th.
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Top lines and tabs by the 5th of the next month.
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Reports by the 15th of the following month.
To learn more about WestTrack, how you can put it to use for your company, or to reserve space on an upcoming WestTrack survey, contact your WestGroup representative.
