WestTrack Market Monitor

Arizona's oldest and largest ongoing omnibus study,monthly studies are conducted with random samples of 400 adult household heads. Choose from either the statewide or metropolitan Phoenix studies. Add your own questions for a full-service proprietary study at little cost - less than $500 per question.

• Monitor public awareness and perceptions on a regular basis.

• Conduct pre/post studies before and after media buys.

• Determine current positioning among competitors.

• Test new concepts, track trends, or identify attitude changes.

• Create annual sample bases and profile market segments.

We write your questions, conduct interviews, provide immediate top line data, and present a full report. Reports include appropriate tables and graphs, narrative findings, conclusions, and action planning points. Monthly schedules are:

• Finalize questions by the 1st.
• Interview from the 5th to the 25th.
• Top lines and tabs by the 5th of the next month.
• Reports by the 15th.

The History of WestTrack

For a sample of WestTrack use, click here.

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