Founded in 1959, WestGroup Research is a highly reputable full service market research company headquartered in Phoenix, Arizona.
Our recipe for success is no secret - it is our exceptional team of experienced project directors, analysts, moderators and support staff. Our 13 Project Directors and Senior Analysts have tremendous experience across varied industries, and share that expertise with each other to meet the needs of our clients. Our philosophy of having one project director serve as your single contact "from proposal to presentation" sets us apart from other firms.
But we're not just ‘researchers'...we also draw on our collective experience as prior client-side directors and managers of marketing, advertising and research in banking, utilities, home building, and agency settings. We've been in your shoes, and we understand what you need from your research...practical, actionable information, not just ‘data'.
Our top-notch facility is custom designed by researchers for researchers. The WestGroup Interviewing Center features 70 computer-assisted stations, and experienced interviewers to handle any job, large or small.
Our qualitative research center boasts three fully equipped focus group suites, including a mega room suite accompanying up to 75 participants and dozens of clients. WestGroup is also home to the WestTrack Market Monitor - Arizona's largest and longest running omnibus study.
Contact a WestGroup representative today to learn how we can help make your business more successful.