Case Study: Chandler Unified School District

Arizona is the “Parent Choice Capital of the World” as it relates to public education. To better compete for students we first needed to determine the market interest for program ideas.

WestGroup Research helps us gauge our community’s interest enabling us to add program and specialty schools that have helped us continue our enrollment group.

Overall, the annual surveys conducted by WestGroup have proved to be valuable tools and they are well worth the time, effort and expense. They have helped us make good decisions and avoid costly mistakes on several occasions.

-Terry Locke, Director of Communications, Chandler Unified School Districts

Chandler Unified School District

http://www.chandler.k12.az.us/

The Chandler Unified School District is located in the Southeastern part of the Phoenix metropolitan area. Chandler Unified serves 41,000 students in grades K-12 and encompasses 80 square miles, though not all of the City of Chandler.

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