Need Simple Solutions? We Have Your Answers.

When you need answers, who do you turn to? 

You want a company that will guide you through the entire research process – one with years of experience walking in your shoes. WestGroup Research helps key decision makers across a wide range of industry sectors get the information they want.


Flexible Services, Tailored To Your Needs

We are a group of committed professionals who desire to expand and adapt our services to provide flexibility for our clients to ensure you can conduct research studies and gain valuable insights through a variety of avenues.

Do you know what your data is telling you? Partnering with us as your single-source supplier means the data will be collected efficiently. As our team of experts work with you throughout the process, the business insights you will gain will enable you to make better decisions.

More than just researchers

WestGroup is a company wholly dedicated to making your life easier by partnering with you to:

  • Synthesize information
  • Inform decision making
  • Define problems and evaluate opportunities
  • Develop strategy
  • Provoke action within your organization
From complex custom studies to simple ‘Field and Tab’ projects,
we offer a complete range of services that we tailor to your needs.

Services include:

  • Awareness testing and tracking
  • Advertising tracking and evaluation
  • Advertising creative testing
  • New product or product line testing
  • Mock juries
  • Employee or Associate satisfaction studies
  • Customer experience evaluation / Net Promoter Score (NPS)
  • Taste panel testing for restaurants
  • Brand strategy

We invite you to explore the various other services WestGroup Research offers in more detail by clicking on the sidebar, or contact a WestGroup representative to discuss your particular needs.

WestGroup Research Focus Group

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WestGroup has consistently provided high-quality data in a timely manner. They have been flexible in their scheduling and responsive to our research requests. In addition, they have been proactive in suggesting changes to the survey instrument in an effort to provide more meaningful, actionable results for the Bureau.

— Joan Agostinelli, Research and Development Manager, Arizona Department of Health Services

The Arizona Department of Health Services’ Bureau of Nutrition and Physical Activity has contracted with WestGroup Research since 2005 to perform three post-advertising campaign tests each year. These studies, which include interviewing 800 women each wave, are conducted via field intercepts at grocery store locations across the state. The overall objective of the post-tests is to measure awareness and behavior change among the target audience.