WestGroup employs a number of experienced bilingual interviewers. These interviewers are used to conducting either all-Spanish studies, or as an option for general-market studies where the respondent is more comfortable answering questions in Spanish.
- Web Surveys (ability to program in 42 languages)
- Simultaneous Translation (Focus Groups)
According to our members, one of the most valued benefits of The Arizona Hispanic Chamber of Commerce (AZHCC) is the research-based resources we provide to help minority-owned businesses succeed, especially in a post-recession economy. For the past several years, AZHCC has turned to WestGroup Research to conduct a statewide study of minority business enterprises (MBE) to provide insights into the challenges, strategies, needs and resources these companies face. This study is a trusted resource for businesses, organizations, educators, government agencies, media and individuals who want to help Arizona MBEs. – Arizona Hispanic Chamber of Commerce