WestGroup has our own independent fixed Interviewing Center, staffed by our team of professional interviewers, coders and supervisors. We currently have 40+ active interviewing stations, with room to add additional capacity if necessary.
Interviewing Center Supervisors monitor live interviewing, and are also able to review digital recordings of completed surveys with interviewers, an invaluable training tool. Remote monitoring of interviews is also available to clients upon request.
WestGroup employs a number of experienced bilingual interviewers. These interviewers are used to conduct either all-Spanish studies, or as an option for general-market studies where the respondent is more comfortable conducting the survey in Spanish.
WestGroup’s proprietary IC management software constantly monitors individual interviewer activities, production, sample dispositions, and other factors.
Our advanced system allows supervisors to identify potential problems with survey questions, skip patterns, samples, or other factors, resulting in rapid solutions to those issues.
Once the data is gathered, WestGroup’s team of coders and data processors inspect and clean the data, code open-ended responses per client instructions, prepare the tables and provide the results to clients and/or a WestGroup Project Director. We utilize a number of different statistical software packages, including SPSS, WinCross, and Uncle statistical software.