In addition to the standard methodologies of telephone surveys, web surveys and focus groups, WestGroup offers a variety of other technologies and services.
Listed below you can find additional services in more detail that we offer. We encourage you to contact your WestGroup representative for more information.
Mystery Shopper Studies
Determine how to improve sales and service performance. Professional shoppers make personal visits or telephone calls to your place of business, follow a pre-determined scenario, and objectively rate the quality of service and sales effort.
This evaluative tool assesses the quality of service.
The Shopper Study is a valuable training tool. It is very important to adopt a “catch employees doing something right” approach to the study. If implemented before you begin any in-service training, the Shopper Study will pinpoint areas needing improvement which can then be effectively addressed and corrected through training.
Applied as a tracking study, ratings tell the story of improvements and downfalls over time. In a competitive environment, a Shopper Study can also supply information about the strengths and weaknesses of competitors, revealing specific opportunities and threats for your institution.
The Perception Analyzer is a computer-supported, interactive feedback system composed of wireless hand-held dials for each participant, a console, special software which edits questions, collects data and analyzes participant responses.
The system is used to allow participants to record their reactions to any form of test material (e.g. advertising, new product concepts, websites) using hand held dials which have a wireless connection to a PC. Information is translated into data and graphic output, which is presented in real-time to both the group moderator and viewing client.
An online “bulletin board” is a qualitative research technique that allows for extended discussion over a period of time. Participants log in at times and from locations that are convenient to them, answering questions posted by a moderator. Researchers can choose how much of the online discussion participants can see. Participants are asked to come onto the board once or twice a day for shorter periods – for example, 3 days – or less often for longer running boards. While the average group size is 17 to 20, boards have been conducted with 80 or more participants.
In its most basic form, text analytics is an automated way of combing through a large volume of data, such as responses to open-ended questions, focus group transcripts, call center logs and social media content, to understand what is being discussed. In addition to content, this tool is often used to evaluate sentiment.
WestGroup Research has collaborated with research experts for over 50 years. We have designed our services to provide the best insight for our clients, so they can focus on the research.