Web surveys can be an efficient and cost-effective method of engaging customers, contacts and the public to gather insights and get answers to direct decisions and strategy. However, to be successful they must be executed with proper care and expertise. While they were once thought of as “cheap and easy,” that honeymoon ship sailed years ago.
If you have your own database, it’s priceless! Every contact comes with the cost of using your most valuable resource. You cannot afford to squander a touchpoint or make a bad impression. It’s critical to have a well-crafted questionnaire that is delivered in an engaging and appropriate manner. Engaging your contacts is an art and a science and too often DIY survey platforms or cookie cutter products lead to errors and regrets.
If you need help locating your target audience online, it’s challenging! We live in a survey saturated world that can also be cynical. People recognize the value of their time and they only give it when they feel it makes a difference and is truly appreciated or compensated. Panels are an incredible resource and can be a brilliant option when professionally managed and monitored. There are always people trying to game the system and survey taking bots hone in on online surveys with incentives or drawings. You need a research partner that knows how to lock out the bots and kick out every low quality/unengaged survey participant. There are a variety of options to consider when you don’t have access to a reliable email database.
Why Use WestGroup for Web Surveys?
Accuracy. As a full service research firm with decades of experience conducting research with various population groups, WestGroup delivers the same high standard of data collection to our clients as on the web.
Impact. Using the right methodology can have a big impact. One of our project directors will consult with you on the best methodology for your unique research needs, ensuring you get the best information.
Faster. Web surveys are one of the most efficient ways you can gain insights that allow you to correct your daily business course to keep your customers happy.
Better. We have more comprehensive access to email databases through our panels and associations. WestGroup has executed hundreds of web based surveys for numerous clients and have the capabilities to design, program, host, and analyze virtually any web survey.
WestGroup Research web surveying capabilities include:
Contact a WestGroup representative to learn more about how we can help you make the most of this versatile and powerful data collection tool.
