Cari Apostol

Chief Executive Officer

Mrs. Apostol served as CFO and Treasurer of WestGroup Research for more than 25 years prior to becoming CEO in 2015.  During that time, Cari was actively involved in the daily business of WestGroup through her roles as the company accountant and bookkeeper with the responsibilities of payroll, AR/AP, and all financial reporting.

Cari was named CEO after the death of her husband Ted Apostol, the founder of WestGroup Research.  Together Ted and Cari grew the company to over 12 times the size it was when they acquired the firm in 1989 (previously M.R. West Marketing Research).

Cari considers it a privilege to serve as CEO of the incredible team of leaders Ted trained and mentored for many years in anticipation of his expected retirement. Cari is quick to give credit for the company’s continuing and outstanding success to its exceptional long-term research and business staff.

Cari serves on two non-profit foundations: LIFT: Leaders In Fellowship Together, as treasurer; and TAF: Ted Apostol Foundation, as Chair.  Mrs. Apostol is the author of the book: What Has God Already Provided? She has also served as a women’s ministry leader, teacher, curriculum writer and speaker for various women’s events for the last 35 years.   Cari and Ted were married 47 years, have 3 children and 8 grandchildren.

WestGroup Research Executive Staff

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At Westgroup Research, we promise to...

  • Tell the truth: We have built our business with a commitment to tell clients the truth even if it hurts.
  • Be Objective: Every report and recommendation from WestGroup presents interpretations based on research findings, not on pre-conceived ideas.
  • Use innovative research designs and state-of-the-art statistical tools to enhance the quality of the study.
  • Listen to our clients and always keep their best interest in mind.
  • Deliver the highest quality research at the lowest possible cost.
  • Keep all client information strictly confidential and use the information only to conduct the requested research.
  • Protect our clients' study data so that it is available for client eyes only.