Glenn Iwata



Respected for over 30 years of  practice and innovation in the areas of “Customer Experience” and service quality research, Glenn specializes in consumer and business research for the public utility, health care and insurance industries. Glenn spent 10 years with APS/Arizona Public Service and was their market research department manager prior to joining WestGroup in 1989.


In addition to consulting and managing his own projects, Glenn serves as the CEO of WestGroup and has been leading the company since 2014.  Glenn invests time mentoring and training WestGroup’s analysts and managers on research and leadership.  His door is always open and Glenn prioritizes making time to talk with employees about life inside and outside of WestGroup.


Glenn’s clients value him as a consultant and thus his research relationships seldom end when the final presentation is made. He is often invited to be a part of special internal client teams to translate research findings into actions and to assist with implementation strategies.

Leadership and Community Involvement

  • Canyon State Academy, Board Member
  • American Marketing Association
  • Hispanic Chamber of Commerce
  • Asian Chamber of Commerce
  • Japanese American Citizens League
  • Volunteers teaching music and playing piano/arranging music for various church and non-profit organizations.
  • WestGroup Research: Owner, President, Chief Research Officer, Board of Directors


B.S.,  Accountancy, University of Illinois

M.B.A., Arizona State University

Contact Glenn at:


Glenn and his wife Sue are adjusting to an empty nest now that all three of their girls have moved out and settled throughout the Southwest.  When he’s not working, you can find Glenn running mountain trails near his home in preparation for the next marathon.

WestGroup Research Executive Staff

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