Holly Edmunds’ 25+ year career in Market Research has spanned the industry: in-house and research consultant, B2B and B2C, qualitative and quantitative, on four continents (Asia, Europe, North and South America).
Holly conducts research across a range of verticals and her impressive client roster includes Hewlett-Packard, Nokia, Viacom, CVS Health, Harry’s, Xerox, Marriott, YouTube, Zillow and Reebok. Her deep and extensive experience gives her the ability to quickly assess clients’ business challenges and find the optimal market research solution.
A skilled focus group moderator and IDI facilitator, Holly has also served on the American Marketing Association’s faculty, teaching seminars for the organization’s conferences and their market research program at Notre Dame University. She has provided tutorials for the AMA website and has authored three books, including The AMA Guide to the Globe: Managing the International Research Process and The Focus Group Research Handbook.