Holly Edmunds

Director of Sales & Business Development

Holly Edmunds’ 25+ year career in Market Research has spanned the industry:  in-house and research consultant, B2B and B2C, qualitative and quantitative, on four continents (Asia, Europe, North and South America).

Holly conducts research across a range of verticals and her impressive client roster includes Hewlett-Packard, Nokia, Viacom, CVS Health, Harry’s, Xerox, Marriott, YouTube, Zillow and Reebok.  Her deep and extensive experience gives her the ability to quickly assess clients’ business challenges and find the optimal market research solution.

A skilled focus group moderator and IDI facilitator, Holly has also served on the American Marketing Association’s faculty, teaching seminars for the organization’s conferences and their market research program at Notre Dame University.  She has provided tutorials for the AMA website and has authored three books, including The AMA Guide to the Globe: Managing the International Research Process and The Focus Group Research Handbook.

WestGroup Research Executive Staff

icons_research_24x24 Our Services icons_quote_24x24 Request a Quote Free Consultation Speak To an Expert

At Westgroup Research, we promise to...

  • Tell the truth: We have built our business with a commitment to tell clients the truth even if it hurts.
  • Be Objective: Every report and recommendation from WestGroup presents interpretations based on research findings, not on pre-conceived ideas.
  • Use innovative research designs and state-of-the-art statistical tools to enhance the quality of the study.
  • Listen to our clients and always keep their best interest in mind.
  • Deliver the highest quality research at the lowest possible cost.
  • Keep all client information strictly confidential and use the information only to conduct the requested research.
  • Protect our clients' study data so that it is available for client eyes only.