With more than 30 years of experience in Marketing Research, Kathy is trusted to design rigorous, professional market research initiatives that employ innovative methods to engage the target audience. Ms. DeBoer presents findings in a compelling, and often interactive and automated, manner. Kathy’s clients appreciate her uncompromising commitment to quality, responsiveness and ability to partner with them to successfully complete projects on-time and on-budget.
Kathy DeBoer is well known for her expertise in public-sector research. She has provided direction and resources to many government entities in Arizona and throughout the United States.
Ms. DeBoer has a long history of conveying the opinions of residents, parents, students, employees, voters, and riders to the Schools/Districts, Towns and Cities, and other government agencies that serve these constituencies. Kathy is highly respected for expertise in transportation-related research and recently presented at the Travel Research Board Conference (TRB 2018) in Washington DC.
Kathy works with many clients on customer experience, branding efforts, and marketing communications. Ms. DeBoer serves clients in health care, advertising, media, manufacturing, and consulting.
Clients appreciate that Kathy draws on decades of qualitative and quantitative research practice to creatively craft the best solution for their research needs. Ms. DeBoer is relied upon to help clients determine and define research goals, which often includes an audit of existing data sources. Integrity, responsiveness, flexibility and innovation are the reason’s Kathy has so many long term clients that view her as a partner in solving their business challenges.
Leadership and Community Involvement:
MA Human Factors Psychology, Arizona State University
BA Psychology, Calvin College, Grand Rapids, Michigan