Analytical and creative with the desire to delve deep for “answers behind the answers”, Katy Gallert has a talent for finding purposeful information and presenting it in an impactful way. Katy is one of those rare individuals who knew exactly what she wanted to do professionally while still in college. WestGroup is thankful to have scooped her up for an internship in 2002 and leveraged her passion for market research ever since.
With more than 15 years of experience in Marketing Research, Ms. Gallert has been involved in hundreds of research projects conducted on behalf of government entities and companies in the public and private sectors, including utilities, transportation, insurance, construction, manufacturing, healthcare and education. Katy is best known at WestGroup for expertise in managing a multi-modal, complex, dynamic tracking study for the one of Arizona’s largest providers of electricity and water.
While Katy is experienced in SPSS statistical analysis and helps clients dig deeper by using techniques like key driver analysis and segmentation, some of her favorite projects are qualitative and allow her to engage with people personally through one-on-one interviews or focus groups. Over the years she has conducted numerous in-depth interviews with business owners and had the privilege of sharing their stories both in writing and through live panel presentations.
Ms. Gallert is a RIVA trained moderator and served on the Arizona Chapter of the American Marketing Association as VP of Finance. Katy holds a BS in Marketing from the University of Arizona.