Mark Gauzens is a self-proclaimed “data enthusiast” with a gift for using data visualizations to present research findings in a custom, friendly and meaningful way. Fearless in the face of complex work flows and mountains of raw data, Mark invests his time and talents to set up systems to automate and eliminate any possibility of human error. Mark’s clients appreciate his skillful execution of both traditional and innovative research methods and the benefits gained by leveraging technology to put them in the driver’s seat of their data. With the ability to easily review results in a variety of ways, Mark engages client’s natural curiosity which leads to greater insights and a deeper understanding of the story the data reveals.
As our Director of Research Innovation, Mark consults on many WestGroup projects to ensure the design and execution appropriately leverage technology to maximize efficiency and effectiveness from data collection through reporting. Mark is also a primary programmer of “CLASS”, WestGroup’s turn-key yet custom Dashboard reporting system. By being willing and stubborn enough to wrangle old processes into newer and better formats, Mark helps to bolster not only the amount and speed of work that can be done for a client, but the quality as well. Mark revels in ridding the research world of “it can’t be done” and “we’ve always done it this way” thinking.
Prior to joining WestGroup in 2011, Mark worked at a branding agency where he supported research initiatives for pharmaceutical and consumer packaged goods clients. In this role, Mark managed projects ranging in scope, from quantitative international logo testing with ophthalmologists, to qualitative educational brochure testing with cancer patients and caregivers.
Mark graduated from the W.P. Carey School of Business at Arizona State University with a BS in Marketing. He is an avid obstacle course racer and, when not working, can most likely be found hanging out with his wife and children.